Essie is in Cairo, behold!

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So l’Oreal Egypt just added the newest hit to their family of beauty products. Today they held an event to launch the American nail-polish brand, Essie. The quirky combo of pretty pastels and zesty hues made the event a feast for the eyes and we were there to let you in on it all.

The launch took place at The Lemon Tree and Co. All the way from the pink drinks, the grass that pops out from the walls, the prime view of the Nile or the urban vibes, there was no doubt that the choice of the venue was supreme.
You had mountains of macaroons next to stacks of Essie bottles, stations where the guests had the opportunity to have a quick mani-pedi while band/dj were on the other side of the venue playing some groovy tunes.

If you don’t think that’s enough, let me tell you, anyone who’s anyone in Cairo’s newly born fashion scene was there. You know those people you see all over instagram? Yeah, them! And here are some pictures…

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