Chanel Goes Grocery Chic for Fall 2014 Show

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Chanel’s autumn/winter 2014 ready-to-wear runway show took place inside a fake supermarket designed by creative director Karl Lagerfeld at the Grand Palais in Paris.

What does every woman do? Grocery shop, of course.  Karl lagerfeld turned the mundane, everyday errand into an epic fashion show this morning at the Grand Palais, where he staged an entire supermarket called “Chanel Shopping Center”. Showgoers explored the aisles full of real, yes real, Chanel-branded groceries, produce, hardware, even fine meats and cheeses. The genius part was each item was a thoughtful homage to the storied brand: Coco Flakes, Délices de Gabrielle, spirits named after each Metiers d’Arts collection, cleaning supplies covered in their famous chains, the list goes on. It was an Instagram frenzy that had even the most straight faces in fashion delighted

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The fashion designer transformed the city’s Grand Palais into a Chanel-themed food market to display his latest women’s collection. Instead of the traditional runway, models strutted down fake shopping lanes, passing items like “Coco Pops” cereal, “Délice de Gabrielle” (a can of tuna based on Coco Chanel’s real first name), and some Camembert cheese called “Cambonay,” a reference to the Paris street where a Chanel store is located.

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